Ice Cream Sandwich Launcher is designed to clone Android 4.0. But it also comes with many options that the official update does not. One of them is user customization. In 3rd party launchers, you get the advantage of extra settings to further tweak your desktop to your liking. Something new that we added to ICS, as well as Omega, is a custom carrier and banner name slot. Basically a whole in-launcher status bar that is completely customizable. ICS launcher also fully supports Horizontal mode so any devices, such as tablets, can use it.